In The Moment Productions

What is The Birkman Method™ ? The Birkman Method is a behavioral and motivational assessment that helps people understand themselves better and understand those around them better to create an environment for improved relationships and enhanced performance.

What does all that mean to me and my organization?
Would it be beneficial to you and your leaders to know what makes your people most effective, and thus your organization most effective? (The answer should be "yes.")

The Birkman Method can help you. It can help you by showing you a person's most effective and productive behaviors, the underlying needs that must be met for that person to maintain those effective and productive behaviors, the ineffective and nonproductive behavior that results when those needs are not met, and the occupational and outside interests the person is most suited for.

Therefore, by knowing a person's underlying needs, those around them will be more aware of meeting them, which keeps the person out of ineffective and nonproductive behavior. Also, by knowing interests you can be more sure that the person is in the right position.

Further, if others are aware of each other's needs, as a collective group they will become more aware of meeting one another's needs, which keeps everyone in effective and productive behavior.

How does The Birkman Method™ do that?
With over 50 years of empirical research with individuals and organizations, Birkman uses four major scales to measure a person's:

Behaviors & Motivations

(1) Usual behaviors or positive/effective behavior

(2) Stress behaviors or negative/ineffective behavior

(3) Underlying Needs, meaning how a person wants others to relate to you and what behaviors you want to be able to express over extended periods of time.

(4) Interests or the hobbies and job occupations that interest a person most.

Underlying Needs and Interests are motivations because they move a person towards something. For example, if an underlying need is not fulfilled the person will move towards stress behavior and become less productive. The same goes for interests. A person will move towards their interests and, therefore, be in an area they will be more productive.

The information is both descriptive and prescriptive, meaning you not only have the information, but there are recommendations for putting that information into action.

Don't other assessments do the same thing?

No. There is no other assessment combined into one that can measure behaviors and motivations. There are assessments that measure behavior and there are assessments that measure motivation, but not both. Only The Birkman Method™ combines the two into one assessment.
The Birkman Method Compared to Other Instruments

Additionally, most assessments describe behavior, giving only descriptive information. Few assessments provide prescriptive information that gives action to the descriptive information.

Reliability
The Birkman Method™ has been in use for over forty years. It generates a personal assessment of more than forty pages on an individual. Over two million people in some 5,000 organizations have experienced the profile. Included are men and women from hundreds of different professions, a wide range of ages, and all major ethnic backgrounds in both the United States and Canada. Reliability and validity studies are available.

The Birkman Method™ contains a three-part Questionnaire. The first two parts have 125 true-false items each, measuring:

   1.  The first section measures the respondent's perceptions of most
        people (how they feel, think and behave)
   2.  The second section measures the respondent's patterns of
        thoughts, feelings and actions.
   3.  The third section consists of a 48-item survey on occupational
        interests.

Few consultants are certified to use The Birkman Method™ . In the Moment is proud to have several staff members certified to use this extraordinary assessment instrument.

Then let's get started assessing every one of your managers or staff, overlaying the scores and as a result helping your team work more effectively both individually and collectively. You'll be amazed at how productivity will soar!

Cost: $400.00 per person/group rates available

Contact us The price includes the instrument itself, as well as the charge for interpretation and feedback by In The Moment certified consultants.

"The Birkman Method™ has been invaluable in helping identify individuals with specific skills and leadership talents to assist us in accomplishing our goals and maintaining the high standards we have set for customers, employees, and stockholders."